Andreas Schoenrock
Musicologist at HearDis and sought-after audio branding expert.
Andreas Schoenrock is a sought-after audio branding expert. With an academic career extending from musicology, communication studies to acoustics engineering, Andreas today cherishes an in-depth and singular appreciation of the interplay between music, brands and end consumers.
Over the past 20 years, Andreas has been active as a DJ, music producer, sound designer, especially since founding his own Berlin-based audio mastering studio in 2006. Andreas completed his PhD thesis at the Humboldt University of Berlin on the influence of brands on popular music culture.
Based in:
Berlin, Germany
Area Of Expertise:
Audio Branding | Musicology | Music Production | Audio Mastering & Mixing | Music Business -| Music Technology | Artificial Intelligence | Music Curation | Copyright | Music Psychology | Popular Music Studies | Music Analysis
Panels-Topics:
AI-powered Audio Branding – Algorithmic Music Curation for Brands – Next Level Algorithmic Music Indexing – Innovation in Production Music – The Influence of Brands on Artists – Music Culture – Music Perception – Copyright and Music Business – Music Production – Mastering – Music Technology – Audio Branding – Popular Music Studies – Music Semantics
Topics For Talks:
AI-powered Audio Branding * Algorithmic Music Curation for Brands * Next Level Algorithmic Music Indexing * Innovation in Production Music * The Influence of Brands on Artists.
Talk summary: The construction of musical meaning (how do we perceive music?); Implications & challenges for systematic, valid and significant automatic music indexing; HearDis! AI-driven approach: the prediction of musical meaning in defined target groups; Music prediction example; Implications for the sync business; Brands and advertising agencies in the music business: the influence of brands on artists; How HearDis! applies tech innovation: AI-driven music search in the advertising industry creates new revenue streams for artists; Introducing the novel solution: a search engine platform set to revolutionise best practice in the global sector of production music.
