Music Tech Sessions at Reeperbahn Festival Conference 2024

This year’s Reeperbahn Festival Conference has quite a few sessions in the program with a focus on music tech. Here are 7 sessions, curated by Matt Strobel, that you shouldn’t miss if you want to get inspired and gain insights about solutions for the further development of the music ecosystem.

AI Unplugged: Navigating The Future Of Music With GenAI

Thursday, 19.09.2024 from 10.15 – 12.15 at Arcotel Onyx / Suite 615

In this exclusive closed-door roundtable session a select group of Reeperbahn Festival Conference attendees will actively delve into the multifaceted world of Generative AI and its impact on music and the music industry.

As one of the most hotly debated topics in music today, Generative AI sparks both excitement and concern among artists and industry professionals. This session will provide a confidential and open environment to discuss the challenges, potential threats, opportunities, and benefits of this fast-developing technology.

Participants will explore the implications of Generative AI on business models, creative expression, intellectual property, copyright and other areas of the music value chain. With many in the music business feeling apprehensive and uncertain about the future, this roundtable aims to address these concerns, offering insights and strategies to navigate this evolving landscape. Engage in candid conversations, share perspectives, and uncover how Generative AI can be harnessed to enhance the music industry while safeguarding its core values and creative integrity.

Space is limited. Up to 30 people from different areas of the music sector will be selected to ensure that as many perspectives and opinions as possible can be shared in the discussion.

Experts at the table are: Martin Clancy, Cliff Fluet, Becky Brook, Olivia Colton, Bruno Kramm. Moderated by Dennis Kastrup,

Level Up: Untapped Opportunities for Music in Games

Thursday, 19.09.2024 from 13.00 – 14.00 at ANGIE’s

Discover how artists and labels can seize new opportunities to license songs and catalogues for video games, creating new musical experiences that resonate with gamers worldwide. Our expert panel will unpack the strategies for forging partnerships with game studios, exploring how these collaborations can lead to new and innovative ways for music discovery, enhanced fan engagement, and additional revenue streams.

With Jessica Ashton (Space Ape Games), James Marshal (Sony Interactive Entertainment). Moderated by Mat Ombler (Laced)

Fueling Human Creativity in the Age of Generative AI

Thursday, 19.09.2024 from 14.45 – 15.45 at ANGIE’s

An enlightening and thought-provoking keynote by Martin Clancy, the visionary founder of AI:OK. He takes us on a journey through music’s evolution and the industry surrounding it. From the past to the present, Martin will highlight pivotal moments and technological advancements that have shaped music creation and consumption, culminating in the transformative impact of Artificial Intelligence on the entire music ecosystem.

With a keen focus on the current challenges and opportunities presented by Generative AI, Martin Clancy will explain how we arrived at this critical juncture and offer insights into finding practical and actionable solutions for integrating AI into the creative process while preserving artistic integrity and ensuring fair compensation.

Concluding his keynote, Martin will introduce AI-OK.org, an innovative initiative designed to empower artists and the music industry to harness the power of Generative AI responsibly and ethically.

Tech For Live: Value Creation For The Live Music Sector Through Smart Data Collection

Thursday, 19.09.2024 from 16.00 – 17.00 at ANGIE’s

Delve into how cutting-edge tools and services can elevate the overall experience at live events, streamline music monitoring and reporting processes, and create deeper, more effective fan connections. Discover how these innovations can unlock new revenue streams and enable data-driven decision-making, adding new layers to the live music sector that benefit everyone involved.

With Albert Gruber, Saul Peleg, Femke Blok, Codruta Vulcu. Moderated by Claire Maas

Strengthening The European Music Ecosystem – Together

Friday, 20.09.2024 from 10.30 – 11.30 at Arcotel Onyx / Board room

We need more ecosystems rather than isolated single efforts to strengthen the European music sector. Join representatives from leading European umbrella associations as they engage in a dynamic discussion about fortifying the music sector through collaboration and innovation.

Our wonderful panelists will highlight the critical importance of robust networks, emphasizing the need for enhanced knowledge transfer and access to information across various music industry stakeholders.

With Jess Partridge (EMMA), Anna Zo (Music Tech Europe), Corrine Sadki (EMME), Erica Romero (LIVE DMA) and Matthias Strobel (MusicTech Germany). Moderated by Carsten Winter

Is the future 3D? The Great Potential for Music In Spatial Audio

Friday, 20.09.2024 from 11.45 – 12.45 at Angie’s

Discover the transformative potential of Spatial Audio for artists and labels.

This session will discuss the myriad opportunities of this musical format, highlighting its capacity for new creative expressions and different narratives in musical storytelling as well as the challenges for wider adoption. Learn how this format can create an enhanced perception of sound quality and the potential for unlocking new revenue streams.

With Ralf Kollmann (Mobilee Records), Daniela Bishop (Dolby Labs), Stefan Bock (msm studios), Guilia Sivestri (Sound Engineer). Moderated by Jay Ahern (AFEM)

Follow the money: Tech changing the face of artist compensation

Friday, 20.09.2024 from 13.00 – 14.00 at Angie’s

In this insightful session, a diverse panel of experts from the extended music ecosystem will explore the potential of technologies to ensure fair and transparent artist compensation. Despite the significant revenue generated by music consumption, a considerable portion fails to reach the creators and rights holders. Outdated systems often hinder efficient and equitable distribution, while the futuristic promise of smart contracts, instant micropayments, and transparent ownership still seems out of reach.

This panel will delve into the tech tools available today that address these critical pain points, offering practical solutions to leverage technology effectively. Discover how emerging tech can help innovate that process to pave the way for a more transparent financial future for artists ensuring that they receive their rightful earnings in an increasingly digital world.

With Jens Kinderman (GEMA), Pieter Dunselman (Thomas St. John), Niclas Molinder (Session), Helienne Lindvall (ECSA): Jay Ahern (AFEM)